What is Copywriting?

Copy is basically just a business term for ‘words that sell stuff.’

Copy is writing that is inviting the reader to ‘do’ something, like; subscribe, follow, like, buy! Copy can help someone to decide if they like your brand and want to engage.

So anywhere you are writing and posting about, or related to, your business – be it on your website, brouchers, newsletters, email funnels, social media and so on – that’s copy!

Good copywriting is vital because it is how people communicate with you and your brand. It makes sure that you say what you want to say, in the most concise and effective way.

The most common problem I find, is that people are often so passionate about their business, they can talk and talk about it for hours, but trying to put it into specific, consistent and engaging content.

This is where a copywriter can come in.

With a firm understanding of SEO, using stories to sell and effectively structuring words, I can take all of the many words you say and turn them into the perfect copy for your brand.

Photo by Element5 Digital on Pexels.com

Published by Nicola Bourne

Nicola is a published author of creative fiction and non-fiction work, including copywriting, articles and guest blog posts; as well as co-founder and editor of the online literary magazine, Clover & White. Nicola has a First class honours degree in Creative Writing & English Literature and a Masters in Creative Writing from the University of Cambridge. Nicola also runs Creative Writing workshops passing the love of writing onto anyone and everyone! There is lots of bookish and writerish chat on Nicola's Instagram, Twitter and Facebook.

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