Category: Copywriting

What is SEO Content Writing?

SEO Content writers specifically write to perform well in major search engines rankings.

Performing well in major search engines rankings is vital for any business because, according to Hubspot, 75% of people never scroll past the first page of search results.

The more keyword-rich content you have, the more search engines will find you and want to show you off!

SEO Content Writers will research your industry, identify keywords and phrases, and make sure your content is keyword-rich.

Having said that – you don’t want to solely write keywords over and over again. Firstly, no one will read it, so it will defeat the point. Secondly, if search engines think that is what you are doing, it won’t bring the page up. Ultimately, you need to be providing a great user experience to keep readers and the algorithm interested.

The content still needs to be engaging and informative, which is why an SEC Content Writer will figure out what someone searching for the identified keywords and phrases wants to know and write it clearly and succinctly. They will include keywords in a natural sounding way.

Search engines are getting better and better at understanding search intent, which means they are providing  more unique and granular search results that better address the user’s specific ask. The content on your website needs to provide a solution to a user’s problem.

Hubspot

Tips for keeping your content SEO friendly

  • Think about searching for your content from your audiences point of view
  • Really think about your audiences intent for searching
  • Focus on your audience, not the algorithm
  • Propel your content using Social Media
  • Solve your audience’s problems
  • Promote natural links

Post-Lockdown: Information you must share

With lockdown (in the UK at least) slowly lifting, now is a great time to check in with your customers, clients and audience. Even if nothing is changing to the way you operate, let them know this. With so much change happening in the world, take this opportunity to reconnect with your audience and let them know when and how you are operating.

This will vary from business to business as different industries have various dates they are allowed to open from, so be specific to your workplace and communicate as fully as possible what customers can expect when they come to your place of business.

The more information customers have, the more confident they will feel, so even if nothing is changing, let them know. Welcome them back by giving them all the information they need and reassure them (where you can) of any steps you are taking to ensure everyone’s safety.

And fingers crossed we never have another lockdown again!!!

Inspired & Aligned

I can’t be alone in thinking that working while – being in the midst of a global pandemic, and homeschooling, and dealing with 101 other challenges Covid-19 (and the world) seem to present – is near-on impossible.

With motivation and having time to do anything, things of the past, it’s not been easy for anyone!

As a result, I thought we could all do with a little inspiration to keep us aligned with our businesses and ourselves! So, I have put together a series of articles to hopefully do just that.

I have spoken with other business owners, creatives, coaches, executives and therapists, to get their insight and skills so we can all learn from each other and stay inspired and aligned through these crazy times.

Articles can be delivered directly to your inbox – Sign up here!

Resources for your Business

Lockdown is starting to lift, people are starting to get out and about and (hopefully) the economy is getting moving again. So, if you hope to come out the gate swinging, here are some B2B resources to get you started…

The Social Den – To help with your social media accounts and strategy, Rebecca runs online workshops and has endless information on her Instagram page.

A Life More Inspired – Nicola offers creatives inspiration and coaching to make you and your business the best it can be. Also, love her Instagram.

Dare to Dream – as well as building websites, Sarah runs workshops to take a ‘deep dive into your business’ and posts tips and ideas on her Instagram and blog (she also has a brilliant TikTok page).

Jet Black Squares – offers amazing photography workshops using your smartphone so you can keep your marketing costs down and your content current.

How to find your company’s voice

When writing for your business, firstly you should think about your brand’s voice, but what does that mean?

What is a brand voice?

When thinking about your brand’s voice, you are really thinking about the ‘personality’ of your brand and how that is expressed through the written word. The tone of voice governs what you say in writing, and how you say it.

As with all areas of your business, having a ‘voice’ will give your brand consistency, will also allow your audience to instantly gauge what your business is about and give your brand an identity.  There are so many routes that audiences can reach your business now. You want your communications to be in harmony and voice is the perfect way to do that.

But how do you find your voice?

Photo by Lina Kivaka on Pexels.com

The first thing you think about is your brand and its values.  Your brand personality and values go hand in hand with your brand voice.  So consider,

  • What’s important to your brand?
  • What does your brand inspire to be?
  • What websites and blogs do your brand read and why?

Once you understand your brand’s personality and values, you can think about how they translate into the kind of language it will use. 

Ask yourself – if your business was a person, how would they sound? 

Who are you ‘talking’ to?  Are you approaching other businesses?  Parents?  Buyers?  Creatives?  Scientists? Who you are speaking too could affect how your business ‘speaks.’

Defining the register of your writing is often a case of choosing a point on a continuum. For example, you might need to decide where your tone of voice sits between these extremes:

FormalChatty
DetachedWarm
ProfessionalWacky
SeriousHumorous
Laid backLively

For example, I knew I wanted Nicola Bourne Copywriting to sound informed, as I am usually approaching other businesses, but also to sound fun and personable, like me!  I want it to seem like we are having a chat and passing on knowledge.  I want to put the companies and people I work with at ease.

Brand V’s Company

So far, I’ve predominantly talked about brand voice, which is slightly different from your company’s voice.  A company can have several brands, each with its own tone of voice.  The audiences for the brand or corporate content might be utterly different, with no overlap whatsoever – or they might be aimed at the same audience at different times, or in different situations.

You can examine each brand within your company individually and apply the above questions or, look for the middle ground and there the brands overlap and find common language.  Obviously, this will vary slightly depending on where the overlaps occur and how extreme they are.

Photo by Plush Design Studio on Pexels.com

Keep it simple!

Although you want to find your voice and keep it consistent, don’t let it create you stress.  As with speaking, your written tone of voice will naturally change in different situations.  Your aim is to express yourself effectively and in a way that feels natural to you.

Let me help

If you would like to discuss this further and see how I can help you develop and write in your brand’s voice, feel free to drop me a line at nicolabourne@icloud.com

What is Copywriting?

Copy is basically just a business term for ‘words that sell stuff.’

Copy is writing that is inviting the reader to ‘do’ something, like; subscribe, follow, like, buy! Copy can help someone to decide if they like your brand and want to engage.

So anywhere you are writing and posting about, or related to, your business – be it on your website, brouchers, newsletters, email funnels, social media and so on – that’s copy!

Good copywriting is vital because it is how people communicate with you and your brand. It makes sure that you say what you want to say, in the most concise and effective way.

The most common problem I find, is that people are often so passionate about their business, they can talk and talk about it for hours, but trying to put it into specific, consistent and engaging content.

This is where a copywriter can come in.

With a firm understanding of SEO, using stories to sell and effectively structuring words, I can take all of the many words you say and turn them into the perfect copy for your brand.