SEO Content writers specifically write to perform well in major search engines rankings.
Performing well in major search engines rankings is vital for any business because, according to Hubspot, 75% of people never scroll past the first page of search results.
The more keyword-rich content you have, the more search engines will find you and want to show you off!
SEO Content Writers will research your industry, identify keywords and phrases, and make sure your content is keyword-rich.
Having said that – you don’t want to solely write keywords over and over again. Firstly, no one will read it, so it will defeat the point. Secondly, if search engines think that is what you are doing, it won’t bring the page up. Ultimately, you need to be providing a great user experience to keep readers and the algorithm interested.
The content still needs to be engaging and informative, which is why an SEC Content Writer will figure out what someone searching for the identified keywords and phrases wants to know and write it clearly and succinctly. They will include keywords in a natural sounding way.
Search engines are getting better and better at understanding search intent, which means they are providing more unique and granular search results that better address the user’s specific ask. The content on your website needs to provide a solution to a user’s problem.
Hubspot
Tips for keeping your content SEO friendly
- Think about searching for your content from your audiences point of view
- Really think about your audiences intent for searching
- Focus on your audience, not the algorithm
- Propel your content using Social Media
- Solve your audience’s problems
- Promote natural links
NICOLA BOURNE COPYWRITING 